I'm John Cook. I'm a qualified web developer and data scientist, currently undertaking a Masters of data science at UNSW and a Masters of information technology with a specialisation in cybersecurity at CSU in Australia, a blogger, developer and WooCommerce fanboy. As the founder of Swift Designs, WC Success Academy, Wiz Plugins, Commerce Mania and Learn WP by Swift Designs, my goal is to empower website owners around the world to take full control of their WordPress powered websites. I've been developing websites for close to 10 years and have a deep understanding of WordPress and how it works. As an active plugin developer with several plugins in the WordPress plugin repository, this gives me a unique understanding of the inner workings of WordPress. My goal with Learn WP is to allow WordPress website owners the ability to discover the true potential WordPress has to offer in an uncomplicated and easy to understand way