When it comes to marketing on WooCommerce there are a lot of choices out there when it comes to plugins. But as we know, having too many plugins can become a burden to a functional WordPress website. So we are assembling the top 10 must have marketing plugins for WooCommerce.
1. Smart Coupons
You’re probably asking why Smart Coupons are included in this list as coupon codes are built in and coupons themselves are not marketing. Smart Coupons turns much of that on its head.
Apart from allowing you to generate coupons in bulk and apply them automatically, this plugin also allows you to use them as gifts or store credit. This feature will mean that you can sell store credit to customers and also allow customers to buy gift certificates for friends and family to be spent at your online store. The customers can add personal messages for the receiver too. This is a fantastic marketing tool as it drives sales and traffic.
2. Google Product Feed
Regardless of what anyone says, Google is still the biggest and most popular platform on the planet. With its reach and userbase, not using Google should be considered a lost opportunity. With the Google Product Feed from WooCommerce, you will be able to generate a feed that Google will accept to allow you to advertise on their search results page.
But it can be used for much more than just a feed for Google. Many online advertisers use the same feed data, in many cases the same feed, for their advertising networks. Many comparison websites, ad networks and even Facebook can use the exact same feed to get product data details. this one plugin will allow you to meet all of your advertising needs.
3. AutomateWoo
This is one of my favourites. It’s a true all in one marketing solution.
AutomateWoo is incredibly powerful with a lot of options. Far too many to list here. We’ll just tell you a few things it does really well and let you decide.
With AutomateWoo you can:
- Recover abandoned carts
- Automatically remarket past buyers
- Cross-sell immediately after a sale
- Send review reminders
- Change order statuses automatically
- Automate wishlist emailing
- Much much more
If done correctly this plugin can generate massive sales figures, all without lifting a finger
4. Mailchimp for WooCommerce
It’s hard to write a list like this without including Mailchimp. Yes, email marketing is becoming harder. I rarely open emails myself these days, and it’s even rarer to open a marketing email. But people still open them, and they’re still one of the best methods for marketing today.
Get your copy of Mailchimp for WooCommerce here
5. OneSignal Push Notifications
If email marketing is hard, push notifications are easy. Our move towards a mobile dominated lifestyle has changed our habits in many ways. one of those ways is by opening and reading notifications.
OneSignal is a freemium service that allows Chrome, Firefox and Safari browsers to send push notification to users devices. Given the increased chances of a user opening a push notification, and the relatively slow uptake by the new technology, this is an opportunity not to be missed.
Integration is simple. Simply install the plugin on your website, create a Onesignal account and add the API keys and you are set to go. New users on a desktop or mobile device using a supported browser will be greeted with a request to receive notifications. If they opt in you’ll be able to send them marketing deals at any time. Onesignal also includes insights on performance so you can see which campaigns are working best for you.
6. WooCommerce Points and Rewards
Creating a loyal customer is the goal of every business. Having a customer who will continually come back to make purchases is something many stores strive to achieve. The process often requires many hours of manual email marketing and phone calls as well as advertising to get previous customers back in the door. But with WooCommerce Points and Rewards this simplifies the process.
WooCommerce Points and Rewards does exactly what the name suggests. As buyers shop on your store they receive rewards or reward points based on their purchases. This encourages shoppers to come back and increase the size of their carts for a reward ar a later time.
get WooCommerce Points and Rewards here
7. Sales Countdown
Urgency is an often ignored marketing tool, but it’s an extremely powerful one. the average person probably doesn’t think all that much about it, and when you mention it to them many would say they aren’t affected by it. But in their sub-conscience, it’s a different story.
We’ve all been there. We see something on sale and we decide we have to get it before the deal ends. The closer to the sale ending the more urgent it becomes to buy. The sales countdown times serves to stimulate the shopper into buying by displaying a countdown times below the sale price, signalling how much time is left before the deal ends.
Get a copy of Sales Countdown here
8. Back-in-stock Notifications
It’s so hard to get people to your store these days that having them leave because an item they were looking for is temporarily out of stock can be highly annoying and frustrating. The Back-in-stock Notifications seeks to solve the disappointing bounce by allowing the prospective buyer to enter their email to be notified when the product comes back in stock.
the moment the stock is set to a positive level an email is triggered alerting the shopper that the item they were looking at is now available.
Back-in-stock Notifications can be found here
9. WooCommerce Cart Abandonment Recovery
If you can’t afford AutomateWoo but want a good quality and reliable abandoned cart plugin, this is the plugin you need, The uncomplicated and simple plugin does one thing and does it well. It helps you recover abandoned carts.
This free plugin comes with all settings configured out of the box. You literally have to have a look over things, adjust anything you think needs adjusting, and it starts working.
WooCommerce Cart Abandonment Recovery will begin tracking lost carts the moment it is activated. As the user enters their email address it will record their details to send them a reminder if they leave before completing a purchase. It can send up to 3 reminders.
WooCommerce Cart Abandonment Recovery will also keep a record of the number of carts recovered and the values of lost and recovered carts. For a free plugin, it’s hard not to use it.
Download WooCommerce Cart Abandonment Recovery
10. Tawk.to Live Chat
You can’t talk marketing without including live chat. Studies have shown that there is an increased chance of a sale when someone initiates live chat on a website. At the moment they hit the chat button most consumers are already ready to make the purchase, they just need a little help getting across the line. Live chat helps get them there.
The Tawk.to live chat widget is a powerful free chat plugin that will allow you to capture live chats no matter where you are. It works on a PC and even has an Android and iOS app available, so you can chat on the go. Even if you are offline it will store the chats with the buyers contact details, or you can pay Tawk.to staff to handle the chats for you.
Tawk.to offers countless benefits and it certain to increase your store revenue
That’s a wrap for out top 10 must have marketing plugins for WooCommerce.
You can find more recommendations and guides in our WooCommerce section
